Apple Pay

It took them a while, but Apple has finally unveiled their Apple Pay Mobile payment platform. It is a payment platform that builds on the current credit card system where you tap your phone to a payment terminal instead of swiping a plastic card. This uses a technology called NFC (near field communication) that allows easy transfer of data through a very short distance, allowing it to be more secure and preventing data interception.

When Google failed to popularize and implement the Google Wallet payment system (a predecessor to Apple Pay) many believed that it would take an Apple-based implementation to truly popularize the mobile payment scheme. Does Apple really have the chops to succeed where Google – a much larger reaching company – failed?

Apple has been extremely successful at making originally geeky and extremely technical products work for even the absolute beginner. Their slogan “It just works” is expected and experienced by most of their customers. On top of that. They have such a massive market pull, brand loyalty, and an amazing brand recognition. Now, all those factors will shape how Apple Pay will succeed in this market dominated by plastic credit cards.

The Apple Pull

Let’s face it, when Apple moves, the market budges. Boasting the largest library of accessories and third-party market support in the world, Apple’s products can change and affect the industry far more than other companies. Adoption rate of the Apple Pay system is expected to exceed that of previous implementations. Apple is also known to make carriers bend to their will so we might not see the same carrier blocks that prevented Google Wallet from making any progress.

The Apple Loyalty

Fans of Apple’s products tend to fully use what the iPhone can do. They are also more likely to make payments using their expensive smartphone. As such, they are definitely more likely to try out and eventually adopt Apple pay unlike many of the other mobile payment systems in the market.

The Apple Brand Recognition

This is Apple, a brand that is recognized all over the world for 2 things – security and dependability. It is also a brand that is recognized for customers who are more likely to spend. With that in mind, more companies are likely to adopt an NFC payment terminal to be able to receive payments from such customers. With more stores encouraging the use of Apple Pay, it is only a matter of time before it dominates the mobile payment system.

While Apple may not end up being the most widely used mobile payment platform in the end, it will definitely be the torch that leads the way. With Apple making people more aware of the technology, other platforms that preceded Apple Pay will also start receiving some attention, thereby changing the credit payment system across the globe. This move could practically replace plastic credit cards in a smartphone dominated country.

TruTaxi featured on Fox News!

TruTaxi was recently featured on Fox News as how a small group of drivers are trying to make a difference in daily commuting through use of technology.

Just within 2 weeks of its launch, TruTaxi application was featured on Fox News along with a complete news piece on their website. With an objective to give a better option to people for daily commuting, TruTaxi aims to provide commuters a hassle free ride without any hidden fee.

Check out the complete articles here Fox News and CityPages

Untapped potential of iBeacons

iBeacon is a new technology introduced by Apple Inc. and they call it “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” It arrived in iOS7 which means it works with iPhone 4s onwards, iPad third generation onwards, iPad mini and iPod touch fifth generation and later. It was only introduced midyear of 2013 and was commercially available last December 2013.

More stores and establishments such as malls, restaurants, retail stores, among others are adding are iBeacons into their system. This alert nearby customers of their promos and sales, and also makes payment of goods and services a breeze. Almost all technological innovations are for payment and availing of goods and services, iBeacon is not an exception. What if iBeacon could help raise the standards and quality of education not just in the US but all over the globe? What are the ways on how iBeacon can help raise the bar in education?

One way of incorporating iBeacon into education is through the classroom. Through iBeacon the teacher will be able to identify the number of students attending his/her classes and will be able to tell who is absent.

The major downside of this system is that all students and teachers each need an Apple product with iBeacon installed for this scenario to be successful. This system is difficult for some countries to adapt as not all students and teachers can afford an Apple product which is very expensive compared to some phones. But if the Apple Inc. really wants to make an impact with its iBeacon technology, then developing it for the greater good of education would be the best.

However, the drawback of iBeacon in education sector has put a light in a new direction. When we say that it is quite impossible to use iBeacon and apple phone in schools, since schools will not change their ecosystem for this only thing. We can make use of the same phenomenon in corporate sector i.e our offices, factories so and so forth. Skipping the process of marking attendance through biometric ways, punch cards, online markings etc, we can move to a new and innovative way of marking attendance through iBeacons.

Once you enter in your office premises the app will automatically trace the picture and profile of the employee and will mark the attendance and not only attendance, who all joined the meetings, conferences etc. So, If not education, Why not corporate?

Smartwatch – Apple Watch

It has been rumored for a long time now, and we have been left wanting year after year when Apple did not announce it. When we were about ready to give up, Apple shocked us when they finally announced the Apple Watch – the company’s first entry into a slowly growing category of mobile devices.

Smartwatches are devices that worn on the wrist and emulates the feeling of a watch while also providing capabilities close to that of the smartphone. Most smartwatches were designed to be companion products to smartphones. In the same manner, the Apple Watch was designed to complement the iPhone’s capabilities.

The premise is simple: your phone is the source of data, and the Apple Watch becomes your easy-to-access interface. It allows you to use certain mobile features without having to actually take out your mobile. While this made very little sense in the days of the easily accessible 3.5 inch and 4 inch iPhone, the timing of the Apple Watch is perfect now that Apple has finally reached “phablet” category with 5.5 inches of screen real estate.

The Big Phone Companion

The Apple Watch is definitely the perfect big phone companion. With your massive phone more likely to sit in a bag or in a very tight, hard-to-pull-from pocket, you will most likely be looking for a way to easily access certain features without having to take your phone out. Simple things like checking notifications, alarms, and notes become easier with a device mounted to your wrist. You can easily filter out notifications that would need immediate intervention by taking out your phone from the notifications that you can dismiss immediately. Convenience at a glance.

The Health Companion

One of the key features of the Apple Watch is the compatibility with health related apps, specifically the Apple Heatlth Kit. The Apple Watch boats features like activity and inactivity notifications, a quick glance of your fitness and workout results, as well as a heartbeat monitor. Being able to link it to third party workout apps allows it much more flexibility and function, making it a handy replacement to existing health watches being sold everywhere.

A Success?

Nobody can tell for sure if the Apple Watch will be a success. Many have already tried before Apple, and they failed to make a case that would entice a less geeky market. Proving the purpose and indispensability of the smartwatch will take a lot of marketing strength—something that Apple excels in.

Still, the Apple Watch showcased during the keynote still reeks of being a beta – a test product. Pretty much like the Samsung Gear, this product will likely undergo a lot of transformations in a short amount of time to refine the technology and most importantly – the interface.