How app analytics is revolutionizing the mobile world

Analysts have made a living reading and predicting the market trends for decades. The last few years have seen as shift of focus into the digital business model. Apps are the centerpiece of any business, and just like any business before it, people have realized that app analytics are still important not only for the bottom line of the current app, but for the success of future apps.

There are many factors that could make an app successful. It is not about how many downloads you’ve had, but how many you have today, and how many more you will have the next day. An app’s survival depends not on a single bursts of downloads, but with a steady influx of new users. As such tracking your app’s performance on a real-time basis is crucial to positively impacting your app’s next day performance.

It is imperative that you fine-tune the app to cater to the delicate and somewhat fickle tastes of the online community. By app analytics one can measure the app’s acquisition, activation, retention, referral, and ultimately, its revenue. Not only will a through and constant analysis allow you to monitor if the app is successful or not, it can also help you determine if the tastes of your consumers are changing.

Let’s take a look at a couple of statistics that you may encounter during app analysis, and how you can positively impact your app:

• Usage

App usage can be determined by number of activations per day, and how frequent a customer uses the app. You can even try to track how long the user stays in that app. Say for example, you are selling a gaming app, once you see any prolonged drops in your app’s usage statistics, it may be time for you to start building an update to keep things fresh. People get bored, and it is up to you to keep things interesting.

• Audience

Knowing your audience can help you a lot in your next steps with the app. By determining which groups are more likely to download and use your apps, you can center your apps to cater more to their tastes, or to adjust the app so that it caters to the tastes of a wider group of users. Demographic shifts will allow you to determine where to increase your marketing, and where to ease up, so you won’t have to overexert yourself to reach those that you already reach well.

As you can see, there are various ways for app analytics to help you completely overturn your app’s situation in the market. There are countless more data that you can wade through to keep your app afloat in a sea of apps in the wide market, so start as early as you can.

The most common app security mistakes

App security has been highlighted in the news for a while now. Various cases of hacked apps and released passwords have increased the world’s awareness of the growing threat to apps – hacking.

Sure, hacking has been around for a long time, but with more personal data being stored in mobile phones, and the lackluster securities that app developers have been taking with their apps, it is high-time we start looking into improving the app security.

The first step, is looking at the various mistakes the developers tend to make in terms of app security.

The first and biggest mistake that most developers tend to forget is actually securing an app. With most app development projects, security seems to be one of the lesser priorities of the team. For a while, it has been treated as a negligible aspect of app development, simply because they feel that they won’t have to take responsibility for it unless something goes wrong – and people start to leave.

If you want your app to continue to grow strong, there must be some initiative to improve your app security, especially the user’s data. Many apps these days fail to handle data security properly. Data should only be stored in the local drives of the device only when needed. Even then the data should be encrypted. Speaking of encryption, one should always encrypt not only local but also cloud data for better security.

Another common mistake of developers is forgetting to clean up their code. One particular part of the code being left behind is the comment lines. The comment lines could be used to help a hacker decipher what they can do to mess with the app and its code. As such, if any communication will be left in the app, it must go through the process of Obfuscation to prevent hackers from understanding too much.

One major mistake that developers tend to have is having too much permission. While the numbers of people being aware of the dangers of certain permissions are growing, there is still large number of users who do not know any better. Developers should not be lazy and include all manner of permissions for their app, especially if it has nothing to do with the necessary functions of the app. Keep things simple and review the permissions you need, and let go of the rest. Your users will thank you for it.

Remember that app security is everyone’s concern. Both developers and users must stay vigilant and avoid common and avoidable security errors.

iBeacon: Transcending Boundaries and Limits in Museums and Exhibits

With the rise of iBeacons in different establishments such as restaurants and retail stores, museums and exhibits have also joined the cause. The incorporation of iBeacons in museums and exhibits, coupled with its audio tours and tour guides, will make any person’s visit a memorable one.
The introduction of smartphones paved the way, the possibilities of iBeacon in museums and exhibits are limitless, from augmenting the visitor experience to constructing the next generation of museums and exhibits. Some of the possibilities that are currently exploring are:

1) Content annotation

This will allow visitors of the museums and exhibits to leave feedback on all artifacts and paintings. These feedbacks will be seen by other visitors in the area.

2) A digital “like” of the real thing such as a painting or statue

Developers are exploring the functionality of “like” button similar of Facebook. Visitors will have the option of “liking” a specific piece in the museum or even tweet them into their Tweeter.

3) Saving content for later use

Specifically useful for student tours or art students, they can obtain information about the artifacts and paintings in a museum and save it for later use, just like bookmarking. These will vastly improve the post-experience of visitors.

4) Interactive guides

Interactive guides are one of the most useful functionality of iBeacons in museums and exhibits. This will assist and help visitors making their way through the gallery, providing them information and history of artifacts and paintings within a specified area via their smartphones. Highlights and announcement of museums and exhibits will be easily accessible to all visitors.

5) Special events and surprises such as treasure hunt

Push notifications indicating new events or emergencies will be easily send through the smartphones of visitors. Special surprises such as treasure hunt can also be part of the push notifications and maybe played by visitors of the museums and exhibits.

6) History and other information of artifacts and paintings

In-depth information, such as history and owners, can be added to the artifacts and paintings and visitors may access them through their smartphones, provided they are within the specified area. Audio tours could also be utilized with iBeacons, rendering information as visitors walk through the area.
These are the just some of the limitless possibilities that can be incorporated into museums and exhibits.
A device called Glimworm Beacons, based on iBeacons, is made to utilize the potential uses of iBeacons. According to, Glimworm Beacons “are small Bluetooth Low Energy (BLE) transmitters that use Apple’s iBeacon standard to send a small radio signal to smartphones up to 50 meters away..”
They recently help Wag Society to test run an application that provides seamless information about plants at the Hortus Botanicus in Amsterdam. The Philips Museum in Eindhoven will be the first integrated museum app, using Glimworm Beacons, in the Netherlands.
The application called the mApp is the newest museum platform created by LabWerk. It is designed to redefine the overall experience when visiting museums and exhibits. The application is used in synchronize with iBeacons.
These applications and possibilities will help museums and exhibits transcend the traditional visitor experience and augment the overall display and personal interactions of museums and visitors alike.