iPhone 5S Sales take a leverage over iPhone 5C

Selling an iPhone to someone isn’t much of a deal, selling two isn’t one too, so in short selling iPhone doesn’t really make the sales team sweat, but with two iPhone kins being sold together one needs to put in an effort or either one takes a hit, and that is what is happening with iPhone 5S and iPhone 5C both available in the market. Apple’s marketing strategy regarding the duo has probably gone for a toss with the iPhone 5S taking leverage over 5C, though it wouldn’t take much thought to understand what Apple wanted to do by introducing two almost similar products with a major price difference. The move could have been based on some of the following aspects, one Apple wanted to increase its market share in turn giving everybody an opportunity to get their hands on an iPhone.

The sales figures have caused a whammy for the company. Looking at the figures one can clearly state that the 5S outsells the 5C by almost twice the margin. With 5S and 5C standing at 64% & 27% respectively by the end of September 2013. The aftermath of the even caused a major slash in orders for Pegatron under 20% and about one third for Foxconn.

Apple’s current marketing methods are intriguing in manner of a shift in focus. With a cheaper price you can definitely afford reach ability but what speaking strictly from a business perspective you have to analyse and know the competition with not only others but also the ones produced in-house.

BlackBerry: Attempts a Personal Call!

Sometimes I wonder if the blackberry ping is most heard sound?! Well it is if you are a part of the corporate work culture, not just you guys, but us as well says a teenager pinging someone to glory while we ride back home in a bus!

But it seems that the company thinks otherwise and has made a personal call to its users and general public likewise reaching to them through letters published in over 30 newspapers around the world! The tone in the letter has been subtle and re-assuring, it clearly points to the fact that Blackberry isn’t losing any sheen and is more than willing to give its customers what they deserve.

The letter has conveyed its strength in being cash rich with figures of more than $2 billion along with being liability free.

We have one important message for you: You can continue to count on BlackBerry


What made the company to resort to this measure can be accounted primarily on the grim headlines about the company courtesy the diminishing sales of its BB 10 Services and also a huge lay off about 4500 employees along with its proposed acquisition by Fairfax Financial Holdings for an estimated $4.7 billion.

The company top brass has reiterated the fact that ‘you can continue to count on us’. This personal ping hasn’t gone futile and if so believed people are feeling safe in terms of their usage of their black berry devices and services.
Well we understand and appreciate your personal call but taking all this on a generic note, we care more about the services you give us and your concern regarding the same more than the dire headlines we keep hearing , because we still find our BlackBerry’s fun to be with and we hope it remain the same way.

iPad Air: A new benchmark that doesn’t weigh you down!

If you blind fold a person and give him something to hold, the first noticeable point is the weight, I mean the touch of the surface and everything is always there, but it’s how heavy the thing (it’s kinda to do with gravity I guess) is what pops first to a person’s mind, I wonder what would happen if that thing was the new Apple iPad –Air, Air? Yes that is what they want us to call it.

Losing almost 33% of it’s predecessors flab, the iPad is all set to give an awesome experience with almost no strain on hands. Also this would be the first time that an iPad can be held in just one hand. Besides the weight it’s also 20% slimmer but not something you notice unless you make an effort.

So we get it! The new iPad has lost weight and is also slimmer, what else?

No disappointments there as well, with the screen size of 9.7 inches and a Resolution of 2048 x 1536 it packs quite a punch!

From the processor point of view it would offer an A7 chip with 64 bit architecture along with a M7 motion co-processor enabling those apps to open and work almost instantly.

With a decent Battery life of 10 Hrs in terms of Video Playback it can engage you for the better part of the day.
Before we forget there is yet another thing that one doesn’t really notice unless it happens in the new iPad Air is when you put your thumb on the edge of the screen, the device is intelligent enough to know that you are just resting it and not wanting to flip the page.

Though many features that Apple highlights are still to stand the test of user experience post it’s launch on 1st November 2013 but one thing we can vouch safe is that with Apple creating the this product, they would have to try real hard to better this one!

iOS 7 Demystified!

With expectations galore, one can only focus to perform and when that someone is Apple you know you are getting something more than just performance, besides bringing true craftsmanship in their products, Apple’s surge has always been on one constant and that is innovation. Though many in the industry try their hand at the age old concept of innovation, but then it is up to companies like Apple to simplify innovation and bring it to the user in a manner which seems natural and may get the user intrigued. With that prelude we take a dig in Apple’s latest innovation(yes we are calling it that) iOS7. iOS7 which is available to be downloaded and used on various Apple’s devices such as iPads, iPhones and iPods worldwide is offering more than just a better UI (I mean Apple’s UI has always been an icing on the cake)

I am an end user, I like Apple products, how? does iOS 7 make sense to me?

iOS 7 has a lot to offer when it comes to efficient processor performance alongside the capabilities of powerful multitasking, which if we relate technologically would mean now apps are far more efficient and can still perform in the background while they are not active, without hampering the overall performance of the system.

The new version would provide support for all the major social networks, so you know what’s keeping you busy!

The latest update would have a special place for enhanced iCloud facilities such as AirDrop, which would let you share docs with other devices. An awesome control over the Graphical interface and enhanced OpenGL functionality gives you a better graphics rendering experience.

Talking about Graphics there is yet another much awaited nuance which needs special mentioning the ‘UI’, which has seen a drastic change with the new release, with this update it surely does seem that Apple has made its Graphic designers work hard and give an amazing experience for the average Joe. Using elements of blur, transparency and a special adding of layers for giving that effect of depth lends a lot to the looks of the new operating system. The contemporary and digitally authentic look is surely going to get the designers a pat on their backs.

Hi, I am Mr Creative App maker and I wish to know what is in store?

Apple has carefully put a thought into for you guys, the company has seriously encouraged you to let you become more proactive and productive and let your creative juice do the talking through your apps.

By offering over 1500 new APIs to work with Apple would suggest you should do some rework on your perspective on designing apps for various iOS kins.

It also reveals peer to peer SDK which would let you setup up something exclusive in terms of frameworks to provide ease to end users to share data on Wi-Fi, Bluetooth and P2P.

Apple’s stress on major Social media networking sites as talked about earlier gives not only Users but also has opportunities related to app developers and mobile marketers.

Steve Jobs was a very creative person, I am sure if Steve is looking from up there, I am sure he knows his legacy is being taken good care of.

FaceTime Audio: Will it be Big Little Feature in iOS 7?

Apple has introduced FaceTime Audio, VoIP calling feature on top of its FaceTime video service which would make placing long distance calls easy for users. With this Apple is moving towards building a comprehensive ecosystem for its platform which would, I think will not rely much on third party apps.

Although Audio is already available on apps from Google or Skype which have been kind of pioneer in VoIP long distance calls but with integrated FaceTime Audio, it will be quite convenient for iOS user to use audio calling without relying on any third party app

Let’s see how users take FaceTime Audio!