Tag Archive for: blackberry news

Stuck in the rectangular world; Blackberry has a way out with his new Passport

Many of you feel that you have been stuck with the standardized design of smartphones; with the same rectangular screen, same buttons for camera, volume etc. Undoubtedly the rectangular design of smartphones has limited the innovation. In fact the year 2013 was called as the year when “Smartphones Died” in terms of their looks and design. But then “Blackberry” played the last roll of their dice by introducing this Square Shaped Smartphone, “The Blackberry Passport”

The BlackBerry Passport offers a unique 4.5” inch square screen with Full HD-class (1,440 x 1,440) resolution. It offers a similar viewing space to a 5” inch phone but offers an even better viewing experience because of the screen’s width.

Among the rectangular handsets Apple, Samsung, Nokia etc Blackberry is taking a different approach but I was dubious, Why? What? What exactly it is? Is it a smartphone, a tablet? and there I was scratching my head and for that matter may be you also about this whole square idea. For sure this is not rectangular but wide, wide enough to cover almost two phones. The answer to these question were in the blog published by blackberry to give a significant reasoning about their Blackberry Passport Design.

They supported their design by calling it the ideal device for reading e-books, viewing documents and browsing the web. No more worrying about portrait or landscape modes making it a complete business phone.

It would not be wrong to call it a tool for many trades, It has been designed keeping different professionals in mind. It is a companion for Architects to design and look into their blueprints, contracts docs, doctors for checking xrays and other medical documents, Financier for keeping an eye on stock ups and downs and writers looking for stories or notes with a navigable keyboard, while the large square screen enables faster content development and delivery.

Passport the symbol of mobility might be the ticket to open new doors for your business. I believe with this new approach this passport will take you to different and more interesting business trips.

BlackBerry: Attempts a Personal Call!

Sometimes I wonder if the blackberry ping is most heard sound?! Well it is if you are a part of the corporate work culture, not just you guys, but us as well says a teenager pinging someone to glory while we ride back home in a bus!

But it seems that the company thinks otherwise and has made a personal call to its users and general public likewise reaching to them through letters published in over 30 newspapers around the world! The tone in the letter has been subtle and re-assuring, it clearly points to the fact that Blackberry isn’t losing any sheen and is more than willing to give its customers what they deserve.

The letter has conveyed its strength in being cash rich with figures of more than $2 billion along with being liability free.

We have one important message for you: You can continue to count on BlackBerry


What made the company to resort to this measure can be accounted primarily on the grim headlines about the company courtesy the diminishing sales of its BB 10 Services and also a huge lay off about 4500 employees along with its proposed acquisition by Fairfax Financial Holdings for an estimated $4.7 billion.

The company top brass has reiterated the fact that ‘you can continue to count on us’. This personal ping hasn’t gone futile and if so believed people are feeling safe in terms of their usage of their black berry devices and services.
Well we understand and appreciate your personal call but taking all this on a generic note, we care more about the services you give us and your concern regarding the same more than the dire headlines we keep hearing , because we still find our BlackBerry’s fun to be with and we hope it remain the same way.