Stuck in the rectangular world; Blackberry has a way out with his new Passport

Many of you feel that you have been stuck with the standardized design of smartphones; with the same rectangular screen, same buttons for camera, volume etc. Undoubtedly the rectangular design of smartphones has limited the innovation. In fact the year 2013 was called as the year when “Smartphones Died” in terms of their looks and design. But then “Blackberry” played the last roll of their dice by introducing this Square Shaped Smartphone, “The Blackberry Passport”

The BlackBerry Passport offers a unique 4.5” inch square screen with Full HD-class (1,440 x 1,440) resolution. It offers a similar viewing space to a 5” inch phone but offers an even better viewing experience because of the screen’s width.

Among the rectangular handsets Apple, Samsung, Nokia etc Blackberry is taking a different approach but I was dubious, Why? What? What exactly it is? Is it a smartphone, a tablet? and there I was scratching my head and for that matter may be you also about this whole square idea. For sure this is not rectangular but wide, wide enough to cover almost two phones. The answer to these question were in the blog published by blackberry to give a significant reasoning about their Blackberry Passport Design.

They supported their design by calling it the ideal device for reading e-books, viewing documents and browsing the web. No more worrying about portrait or landscape modes making it a complete business phone.

It would not be wrong to call it a tool for many trades, It has been designed keeping different professionals in mind. It is a companion for Architects to design and look into their blueprints, contracts docs, doctors for checking xrays and other medical documents, Financier for keeping an eye on stock ups and downs and writers looking for stories or notes with a navigable keyboard, while the large square screen enables faster content development and delivery.

Passport the symbol of mobility might be the ticket to open new doors for your business. I believe with this new approach this passport will take you to different and more interesting business trips.