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Improve your brand image through mobile apps

In this day and age, there is no shortage of ways to advertise and improve your brand image. Sure, there is the traditional media of web based advertisements, radio plugs, and TV ads. Of course, if you want to be “IN” with the latest trend, the first thing you should consider are mobile apps.

Yes, Mobile apps are basically the biggest attention grabber of the century. While most will not like to admit it, our lives are increasingly centered and dependent on our mobile devices, and within these mobile devices are apps. According to the Flurry Five-Year Report: It’s an App World. The Web Just Lives in It, people spend an average of over 2 hours a day using apps on a smart phone.

The most important bit here is that people tend to use these mobile apps during opportunistic times for an advertiser – during meals, while shopping, on the way to work, and just about every idle moment that a person can have in a day. Its reach is far more penetrative than the average advertising media.

So how exactly can we improve your brand’s reach and image with apps? Mobile Apps can range from a wide variety of forms, which can give you a lot of ways to be creative. Let’s take a look at HasBro’s Transformers and how they did it back in the day:

Step 1: New Autobot toy is created
Step 2: New Autobot toy is featured in the TV show.
Step 3: Profit from sales of new toy that kids saw on TV.

It is the same principle with apps. If you have a new product, like a new toy lineup, a new lineup of clothes, or maybe a new service, why not incorporate it somehow in an App? You can sponsor a development of game that would feature your product. You can even create desktop and keyboard themes that would hint towards your product.

There’s also a more direct approach – creating the official app of your brand. This is becoming increasingly popular, especially for brands that have something to sell. They create online shopping apps for their online store, or even create a loyalty program with the use of mobile app, which is something big names like Pizza Hut and McDonald’s are using. Not only do they put their products closer to the reach of the customer, but they also improve their standing thanks to how well the app worked and through their app based promotions.

Lots of companies are starting to migrate their business closer to mobile apps just like the proliferation of App based Taxi services and app based online shopping and book reading. It is very clear that if you want to have better brand image, recognition, and penetration, then you better start investing in a good app developer.

Android KitKat: The Digital Chocolate

How one perceives a chocolate is how one perceives fun in life! Was told to me by one of my female colleagues at work! I wonder if we could extend the same interpretation to our digital sphere, with Android launching its new mobile operating System, the ever so sweet –Android KitKat, so without further delay let’s get to know the highlighting features of the about to be released Android KitKat 4.4

So how are we looking?

With every new release Android has given special concern to not only the background but also to the foreground, while the former we mean aspects like functionality in general the latter consists of the UI and the generic look and feel of the operating system. Talking about the UI there has been an apparent change in the color scheme, notifications and other UI enhancements.

I am running Ice Cream Sandwich, can I taste KitKat?

Well with the changes that Google has intended to make by introducing Wider Hardware support, you certainly can run KitKat on your device. Google has heard the outcries of existing Android users who are stuck at previous versions of the operating system not being able to upgrade to the latest due to Andriod’s strict hardware restrictions that come up with every new version. However Google has put in serious efforts to mend the same, and the changes should reflect in KitKat.

Bundled Cloud Storage

With the concept of Cloud storage slowly becoming old news, Google thinks it needs to integrate cloud storage more closely to Android, probably they are following Apple’s lead of iCloud. Though we could still use Google+ to automatically backup photos but then there still remains a lot of scope of improvement which we should see in the new version.

Battery will not die so soon!

A better usage of multi core CPUs along with the OS being lightweight shall lend a hand to the stamina of the battery.
From Exotic Landscapes to Picturesque Portraits
A smoother transition between the two orientations Landscape and Portrait has been promised giving it that slick appeal, eventually providing an enriching experience for the users.

So when are we actually getting it?

Google will be hosting an event on the 24th October 2013, this is where it is speculated that the launch of Google Nexus 5 along with KitKat 4.4 will be launched.

Though with the release of the new iOS7 preceding to the KitKat, yet one can see a lot of look and feel similar to that of Android. With Apple following suit to Android, there are a lot of expectations from KitKat. The only question is Will Google be able to deliver?